Long before Steamboat earned the title “Ski Town USA”, it coined the moniker “Cow Town USA”. Over a century ago, cowhands throughout the ranching community would brag about who could rope or ride the best and their antics became the foundation for today’s Pro Rodeo Series. 

On Friday and Saturday nights, all summer long, the smoky scent of barbecue drifts through the air by the Brent Romick Rodeo Arena. Crowds cheer as Stetson and denim-clad professionals compete in bareback and saddle bronc riding. Competitors test their skills in steer wrestling, team roping, barrel racing and bull riding. Even the smallest members of the audience get to take the spotlight in calf and ram scrambles. 

The rodeo has come a long way from its modest beginnings, which date back to around 1898 when the Steamboat Pilot mentioned competitive rodeo events. A series of landmarks shaped this locally treasured tradition.