With the sale of the last of the original 62 residential building lots in Steamboat Barn Village, many wondered what made the iconic More Barn so famous: a 1972 poster marketing the new Steamboat Ski Area. Two ski instructors rode horseback— carrying their skis—through 18 inches of fresh powder. The image simultaneously captured the essence of our western lifestyle and exposed the quality of Ski Town, USA.

The iconic barn has since been preserved as a historic building. The photo was a difficult shot to get. Photographer, Gerald Brimacombe understood he had one chance to portray all that Steamboat is. The resulting photo has been a pillar of Steamboat marketing and the acclaimed More Barn has come to represent Steamboat Springs. Built by cattle rancher Martin “Chick” Yock between 1926 and 1928, the barn was designed to store hay. In 1957, Jerry More purchased the property from Yock and owned it for many years. The barn is a relic of the old, agricultural west and a legacy that brings people— from all over the world—together.